How To Hold On To Visitors To Your Website |
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| By Peter Brittain | ||||
To keep the visitors from bouncing you may need to follow some of the tips given below. Teach something to your visitors- Avoid sales talk about your product or services because that is not what visitors are looking for. It is going to make them bounce. Instead, provide fresh and interesting informational content that can teach your visitors something. This will make them look favorably at your site and you will find them staying for longer periods on the site. Keep refreshing your content- once visitors have read your content they would not like to read it repeatedly. So, it becomes important for you to add fresh articles periodically to keep your target buyers interested and revisit the site. Try adding a blog- do this through a simple click if your web host has a big tool kit. Blogs are a great way of adding fresh content. They add free user generated stuff and are excellent means to build a dedicated group, which will regularly visit your site. Provide simple navigation- clearly label your navigation links in large fonts. Fancy labeling tends to confuse your visitors. In addition, navigation should be consistent throughout the site. In case your design incorporates a navigation bar at the top of the home page, every landing page should have the same bar so visitors do not have to search for it. Make sure there is a site map available- it is easy for visitors to get lost on sites that may have hundreds of pages. To avoid this there must be a link to a site map and there should be a home link on every page. Provide pictures of your products- if goes without saying that product pictures greatly affect sales. Give detailed product descriptions- avoid sales talk, as it usually does not jell with customers. Just provide clear and complete informational details of your product that does not miss any of its features. Remember to describe product benefits- it is usual for site owners to describe product features. However, customers are more interested in the benefits from the product, which forms the core of their buying strategy. It is therefore essential to describe how your product is going to make the user's life easier and better, or a fun-filled experience. Provide options in marketing channels- not all visitors to your site are comfortable with placing online orders. Many find ordering over the telephone more convenient. So, a post a telephone number on each of your pages. You must ensure that your visitor has multiple options if he wishes to place an order. Include a feature to track an order- this is one way to get the visitor to revisit the site. This will provide an opportunity to offer something fresh to the visitor and may result in a fresh order as the visitor goes about conveniently tracking his earlier order. |
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| Article Source: http://contentlib.co.za | ||||
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